Tripwire Funnel: Turn Browsers Into Buyers FAST

Let’s be honest—getting people to trust you with their hard-earned cash isn’t always easy. But what if you could turn a cold stranger into a red-hot buyer before they even finish their coffee? That’s exactly what a Tripwire Funnel does. Think of it as your digital gateway drug—the low-risk, high-reward entry point that warms people up and gets them saying “yes” fast.

How It Works:

Step 1: Lead Magnet First
Start with something free, juicy, and relevant. A checklist, a mini-course, a quiz—whatever grabs attention and solves a tiny-but-real problem for your ideal prospect. This collects their email and gets your foot in the door.

Step 2: Tripwire on the Thank You Page
Here’s where the magic happens. Right after they claim the freebie, present a low-ticket offer—anywhere from $7 to $47. Think templates, spreadsheets, mini-workshops, or swipe files. It should feel like a steal, almost too good to be true.

Step 3: Add an Upsell or Cross-Sell
Once they buy, offer them something related and valuable—a $97 upgrade, a limited-time bundle, or even a trial to your membership. Keep it friction-free, and you could 3–5x your cart value without more traffic.

Why It Works:

• Breaks the Freebie Mindset: You’re moving them from passive subscriber to active buyer within minutes.

• Triggers Buyer Psychology: Once someone buys—even a small thing—they’re more likely to buy again.

• Funds Your Ads (Yes, Really): A well-priced tripwire can cover your lead cost and make future sales pure profit.

If you’re tired of building an email list that never converts, this is your fix. Fast, profitable, and scalable. It’s not magic. It’s a smart system that pays for itself—day one.

Evergreen Webinar Funnel: Sell High-Ticket on Autopilot

Webinars used to mean awkward live presentations, scrambling to hit “share screen,” and praying people didn’t bail halfway through. But in the evergreen era? Webinars have evolved into 24/7, pre-recorded sales machines. Imagine having a trained closer delivering your perfect pitch every single hour—without you even being in the room. That’s the power of an evergreen webinar funnel.

How It Works:

Step 1: Promote a “Free Training”
Use your content, social media, email list, or ads to invite your audience to a valuable training. Don’t call it a sales pitch—this is positioned as a can’t-miss opportunity to learn something they need right now.

Step 2: Registration + Reminder Automation
Once they sign up, they’re dropped into a beautifully timed email and SMS reminder sequence. You’re not just increasing attendance—you’re priming them to be ready to buy. This system works whether your webinar is “starting in 15 minutes” or available on-demand.

Step 3: Deliver Value, Then Pitch Hard (and Smart)
Your webinar should deliver transformation. Solve a problem. Bust a myth. Show results. THEN—when they’re fully bought into the solution—you make the offer. Include a limited-time bonus or discount to create urgency.

Why It Works:

• Builds Trust + Converts Cold Leads: You’re giving before asking, which lowers resistance.

• Sells High-Ticket Without the Phone Call: A solid webinar replaces 5–10 sales calls a week—effortlessly.

• Runs on Autopilot: Seriously. While you’re sleeping, traveling, or bingeing Netflix, your webinar is converting viewers into customers.

If you want high-ticket sales without living on sales calls, this is the move. One recording. One funnel. Daily sales. And your audience doesn’t even realize it’s evergreen—because it still feels personal, powerful, and present.

Quiz Funnel: Personalize the Journey, Skyrocket Conversions

Let’s face it—people are obsessed with themselves. And no, that’s not a jab. It’s marketing gold. A Quiz Funnel taps into that irresistible urge to “find out more about me,” while cleverly guiding your audience toward your perfect offer—like a digital sherpa for conversions.

How It Works:

Step 1: Build a Quiz That Diagnoses a Problem
Craft a 5–10 question quiz that zeroes in on your audience’s pain point, challenge, or goal. It should feel helpful and a little fun, not like a school test. Think BuzzFeed meets business strategy. Questions should lead people toward a specific outcome tied to your solution.

Step 2: Capture the Email Before Showing Results
Right before they get their results, pop in an opt-in form. “Enter your email to see your personalized plan” works like magic. Why? Because the anticipation is already there. No one wants to bail before finding out what type of marketer/coach/real estate investor they are.

Step 3: Deliver Customized Results + a Targeted Offer
Here’s where the funnel kicks into high gear. Based on quiz outcomes, you show a tailored recommendation page—think personalized advice, high-value insights, and a direct call-to-action that speaks exactly to their needs. Bonus points if you include testimonials or relevant success stories per segment.

Why It Works:

• Engaging + Fun: Feels more like a game than a pitch.

• Builds Trust Instantly: You’re giving personalized insights, not generic fluff.

• Automatic Segmentation: You’ll know who they are and what they need—so your emails, offers, and follow-ups hit harder.

This isn’t just a funnel—it’s a guided experience. One that makes your prospect feel seen, understood, and ready to buy.
Add a quiz funnel to your strategy, and watch your conversions explode.

Bonus Stack: Combine All 3 for a Funnel Powerhouse

Want to go full beast mode with your funnel game? Forget choosing just one. When you combine a Quiz Funnel, Tripwire Funnel, and Evergreen Webinar, you don’t just build a funnel—you create an unstoppable revenue ecosystem that works on autopilot. Every funnel plays its part like a well-rehearsed orchestra, guiding strangers to customers and customers to superfans.

Here’s How the Power Stack Works:

Step 1: Quiz Funnel → Segment + Pre-Frame Traffic
Start with a quiz that speaks directly to your audience’s biggest question, goal, or challenge. This isn't just a fun exercise—it pre-qualifies and segments them for what’s coming next. They tell you what they want, you give them tailored value, and you’ve already built trust before the pitch even begins.

Step 2: Tripwire Funnel → Create Instant Buyers
Once they get their quiz result, boom—offer a low-ticket, high-value product. This turns passive browsers into real customers, instantly shifting their psychology from freebie-seeker to buyer. It also helps pay for ad spend, which means this funnel can quickly become self-sustaining. Add in an upsell or two? You're stacking cash while most people are still stuck on “likes.”

Step 3: Evergreen Webinar → Close the High-Ticket Sale
The cherry on top. After that initial micro-purchase and value delivery, guide them to an on-demand webinar that closes your core offer—coaching, course, or service. This deeper training builds trust, delivers education, and positions your solution as the no-brainer next step.

Why This Works Like Magic:

• Segments leads without extra tools

• Monetizes early clicks

• Converts on autopilot with no 1-on-1 effort

Result? You're turning every single traffic source into a finely tuned sales machine—while you focus on growth, freedom, or margaritas by the pool.